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Joe Friday

Tim McGraw and Faith Hill are collaborating with Los Angeles-based denim retailer Lucky Brand

For their Soul2Soul tour, Tim McGraw and Faith Hill are collaborating with Los Angeles-based denim retailer Lucky Brand to create a limited-edition tour merch collection that showcases the singers' major career milestones and the Americana heritage.

The 17-piece line fuses classic country vibes with a modern twist, customizing one-of-a-kind denim styles complete with embroidered accents of McGraw and Hill’s lyrics, and vintage tees inspired by throwback concert posters. The line consists of T-shirts, hats, jackets, tote bags, jeans and, Hill's personal favorite, the "Respect Your Mama" embroidered denim shirt (prices range from $40 for tees to $149 for embroidered denim).

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